MAGIC TRADE SHOW 2022 LAS VEGAS

MAGIC is a trade show event for contemporary and trend-driven womenswear, accessories and select footwear brands. MAGIC trade event bridges and strengthens relationships among buyers and brands while also providing opportunities to learn, network, and conduct new business.

Fusing scale with curation to drive commerce, creativity, and connections, MAGIC joins a global audience of retail buyers – from big-box to boutique – together with influencers, media, and industry thought leaders. MAGIC is more than just an event: it’s a deeply rooted community and a place brands and retailers call home.

Trend forecasting and market insights, as well as business learnings from industry experts, were a staple amenity at MAGIC Las Vegas, further emphasizing the event’s role as a larger business resource for the community outside the bustling, transactional show floor activity. On day one, guest speaker Kenneth Cole opened the three co located events in the LVCC - PROJECT Las Vegas, MAGIC Las Vegas and SOURCING at MAGIC - with a live discussion on lessons learned from the pandemic and how to keep brand integrity. On day two and three, guests took part in various expert-led seminars with speakers including Rachel McCord from the McCord List, Ashley Alderson from the Boutique Hub, and Marc Weiss from Management One. Session topics ranged from trend forecasting and shifting retail landscapes, to digital presence and how to build a successful e commerce business. Celebrity host, fashion expert, and beauty entrepreneur Giuliana Rancic also joined Rachel McCord for a panel discussion where Rancic shared advice on building one of the biggest international celebrity brands in the beauty and fashion industry.

In addition to live sessions and on-going educational opportunities, MAGIC Las Vegas provided attendees with experiences aimed to rejuvenate and refresh throughout the day. The activations were designed to foster connectivity amongst the community and interactions on the show floor and included mini psychic sessions lead by psychic-mediums Sadie Olson and Juliet Piper, hosts of podcast “Goddess Hangs”, modern astrology readings by Lauren Hansen, custom embroidery with Large Lemonade’s, and instagrammable moments seen throughout the show floor to engage with attendees.