PURE LONDON, UK

Pure London is so much more than a fashion trade show. We bring together the brightest minds in the industry twice a year to showcase the best of the season’s collections, discover the latest trends, get exclusive business insight and make all-important international connections.

Pure London provides a global platform for womenswear, accessories and footwear brands and designers to meet with buyers that matter the most to their business. Exclusive to July 2022 is the new dedicated focussed area Pure Jewel in partnership with the NAJ which acknowledges the need for jewellers, designers, jewellery brands, loose gems, and jewellery manufacturers to connect within the wonderful surroundings of Olympia in West London.

Renowned globally as the most inspirational and trend-led fashion trade show for over 25 years, the buzz of the show will come alive again with much-loved brands and designers returning in July including One Hundred Stars, Brodie Cashmere, Onjenu, Lily & Me, My Doris, Meraki Beach, Bl^nk, Jayley, Alpe, Sonatachic, Joko Edu, and so many more.

Featuring a carefully curated line up of UK and International womenswear, accessories & footwear, and jewellery collections with sustainability at its heart, Pure London caters to all buying needs. Across the five Destinations visitors will discover elegant ready-to-wear collections, evening wear, and resort wear alongside cutting-edge urban styles and exciting contemporary designs, an eclectic edit of British and International accessories, as well a selection of the latest shoe collections. Pure Lab, positioned at the front of the show, champions an edit of exciting emerging designers. Manufacturing and sourcing destination Pure Origin also returns as the most convenient and cost-effective route to market for suppliers and manufacturers both from the UK and overseas, as well as being a key source of inspiration and education for visitors.

The return also sees the creation of the Pure London Advisory Board, a dedicated Agent’s Package, plus the re-launch of its popular VIP Buyer Programme. The newly created Pure London Advisory Board will bring together the brightest and most creative minds in the retail industry.